Groupon in hot water
Company must improve in 3 months or go under
A breakdown of Groupon's complaints
According to a recent news piece on Groupon UK, the company is in hot water after scores of complaints have not only hit the Internet, but actually made consumers so upset that they have approached the Office of Fair Trading (OFT). This is the first really serious public notification of what has been going on behind the scenes.
In South Africa, Groupon’s HelloPeter complaints have now grown to over 1,000 unhappy people, with many of the complaints bordering on fury at simple things, such as unsubscriptions not working, and many of them also unanswered.
In Groupon South Africa‘s defense, it does process so many coupons that potentially this is only a fraction of the customer experience, however in general with complaints, it shows a trend, and as is often heard: “Where there is smoke, there’s fire.” Another factor is HelloPeter’s extortionistic method of making companies pay to post a reply to complaints, which may cause some complaints to look lonely, although Groupon may have handled them already.
In general, though, Groupon has dropped the ball on just one too many occasions. While it continues to be the largest group buying website in South Africa, Groupon has already been taken to court in South Africa once, and it would be interesting to see if and when this happens again.
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