Aggregators

All the deals in one place

Ever since the second or third group buying site was running smoothly, group buying aggregators started popping up too. These sites show all the deals running on every group buying website, and earn a small percentage by sending buyers to the actual deals. In many ways, they are very helpful to both online customers and group buying websites, and require a much less technical site.

They bring new consumers to the websites and broaden the industry, as well as create a cheaper form of advertising to find a new deal buyer, than, for example, Google Adwords or Facebook Adverts.

Here is a list of aggregators as of October 2011:

• DealAfrica
• Yadda
• DealScout
• DealZone
• AllDeals
• DealChecker
• WhatsTheDeal

It must also be mentioned though, that the successful group buying aggregators are often those that take customers away from collective buying sites. Subscribers usually ask to be emailed from numerous group buying companies, and so to receive only one email a day from a social buying aggregator, instead of five emails a day, persuades them to unsubscribe from the group buying websites.

Just like any social buying site, group buying aggregators seem very easy to build and run, and so it would seem that they are a wonderful and simple way of making money. But in reality, they have to bring people to their site by spending money and running their own email subscription lists.

South Africa has seen a quick flurry of group buying aggregators in mid-2011, however according to industry comments, so far very few are properly managed and actually bring in revenue for their owners.

Have a look at the aggregators listed above and on the drop-down menu, and contact us if there are others you know of that are not listed here.